The 6-Step Framework to Online Course Success
Creating a successful online course doesn't have to be complicated. As health professionals who've generated $5M through online courses, we've refined this process into six essential steps, divided into two key phases.
Phase 1: Foundation (One-Time Setup)
Why & Who
The question mark represents your starting point. Before creating any content, you must clearly define who you're serving and why. This fundamental step ensures your course meets real needs and delivers genuine value.
Pathway
The hashtag symbol represents your course DNA and client journey. This is where you map out how your students will transform from their current state to their desired outcome. It's your course blueprint that guides every lesson.
4MAT
This circle divided into quarters represents your lesson structure. It ensures your content is delivered in a way that connects with different learning styles and creates lasting transformation.
Phase 2: Growth (Ongoing Activities)
Delivery
The frame represents how you'll get your wisdom to your students. Whether through a learning portal, video series, community platform, or hybrid approach, this system ensures your knowledge reaches your audience effectively.
Marketing
The circular arrow symbolises how you'll attract the right people to your course. It's about helping potential students discover your solution and understand its value.
Sales
The dollar sign represents the lifeblood of your course business. As we often say, "Without blood, all other organs fail." This isn't just about transactions – it's about sustainably growing your impact.
The Key Insight
What makes this framework powerful is its structure: build the top three elements once, then focus on the bottom three to create leveraged income instead of trading time for money.
