Turn your passion into a
Practice You Love!
Christine Knox, James Crook & Elicia Crook
Experienced bodywork practitioners, coaches and mentors
Business Coaching & Modality Training for Massage and Bodywork
Many practitioners have the experience that growing a massage or bodywork business is hard on your time, energy and hands...
Because most colleges teach you the basics but NOT the business or specialisation skills you truly need to have a long‑term, successful career.
So if you are unsure of how to grow – simply and sustainably – then you are not alone.
And we can help.
The Magic Formula
1. Simplify
to create time and energy
2. Specialise
for longevity and growth
3. Maximise
outcomes and lifestyle
Mentored Programs to help in a Big Way
Elevate your hands-on skills and your practice ... to get incredible results!
Modality Training
Specialised modalities so you can get better client results with less effort
A leading technique to treat new and old scars that gets amazing results and is gentle on your clients (and you) →
A unique modality using Hot Stones and Cold Stones in remedial and therapeutic treatments for better client outcomes... that feel amazing! →
WHICH OF THE 4 GROWTH KILLERS IS HOLDING YOU BACK?
Take the free GROWTH KILLER QUIZ to find out!
Check out our Mini‑Courses and Resources
Health Leader Hub
Social Media content done for you every month
Instagram Success
An intro to Instagram for Massage Therapists
Ads for Fast Bookings
The fast track to get new bookings from social media
Your Practice PRO
All-in-one marketing toolkit for massage and health
Live Workshops are BACK!
Experience massage workshops to elevate your hands-on skills
See our upcoming workshops schedule and book now!
With over 800 Graduates across 7 countries worldwide (and counting!) transforming their results and saving their hands...
you'll be in good company!
Bec went from 5 to 19 clients per week
Simple change leads to a team of staff across 2 locations
Catherine doubled her income in 6 months
Found success by being with like‑minded people
The confidence to make a specialist online course
Clarity of goals lead to sustainable success
"The physios are asking me to show them what I do, because they don't get the same results"
Gets easy referrals for scar therapy and treats a lot of people without fatigue or overload
Rachel gives her clients back their movement and activities after hand surgery
About Us
Elicia, James and Christine are business coaches, trainers, authors and mentors to hundreds of massage and health professionals.
With a combined 26 years of experience in the industry, they each bring a unique strength to support the journey of massage and health professionals.
Together, they have a passion to change lives and impact the health of the world by empowering bodywork professionals to serve with ease.
Elicia Crook
Massage Therapist, Clinic Owner and Business Coach.
Co-author of "Fully Booked Without Burnout".
Loves mindset, leadership and inspiration.
James Crook
Marketer Agency Founder and Business Coach.
Co-author of "Fully Booked Without Burnout".
Loves marketing and simplifying business.
Christine Knox
Massage Therapist, Clinic Owner and Specialist Modalities Trainer. Author of "Your Practice!"
Loves therapist specialisation and longevity.
Proud to work with...
We believe every massage and wellness professional deserves an abundant career.
One that supports your lifestyle, gives you a consistent income, and provides a way to serve your clients with ease.
So that you can have a practice you love...
your way!