MASSAGE AND BODYWORK PROFESSIONALS:
Mastery: Your Next Level Starts Here
Add 6 figures to your income and achieve your next steps with confidence!
Elicia Crook, 6 Figure Massage Therapist, Clinic Owner
and Business Coach for Massage & Bodywork
Ready to enjoy a 6 Figure massage practice?
I loved my work as a massage therapist… but if I didn’t treat clients, I didn’t get paid. I got so busy I was exhausted, missed family time, and couldn’t see a way forward.
My first attempt at the Next Level was by hiring. And that FAILED... big time! I realised I needed to have different skills if I wanted to succeed.
What got me to "Fully Booked" couldn't get me to "Mastery".
So I learned how to hire the right way, built a dream clinic with 9 staff that saw 100+ clients a week, and created an online course that added another $100k in income… while cutting my clinic hours in half.
That’s why I created Health Leader Mastery.
To help massage and bodywork professionals like you break free from the “treatments trap,” choose your next growth path, and have a mentor walk beside you every step of the way.
Here's a crazy question:
What if you stopped feeling stuck in your business – and instead you broke through to the Next Level in the SIMPLEST way possible?
If you're looking to take the Next Steps on your journey to Mastery, chances are you'll want to try one or more of these:
✅ Amplify your Solo Practice
✅ Lead a Superstar Team
✅ Run live Workshops
✅ OR make a successful Online Course
And it's true, ANY of these pathways can give you more freedom with your time, improve your lifestyle, and add 6 figures to your business.
But if they're done wrong or there's a weak foundation... it can turn into a sloppy mess, FAST.
So to make sure your progress is CONSISTENT and STRONG we sit down with you, map out your unique plan, then mentor you through the whole thing.
FIRST STEP:
Solo Practice
Amplify your results and streamline your practice
OPTION 1:
Lead a Team
Hire and manage your dream team, profitably and confidently
OPTION 2:
Live Workshop
Lead a live group workshop or retreat to reach more people
OPTION 3:
Online Course
Share your legacy by teaching and training others
Why It Works
We’ve done it ourselves – We’ve built successful clinics, teams, and online programs in massage & bodywork
It’s tailored to you – Your growth path is based on your vision, not a one‑size‑fits‑all plan
We’re with you every step – Personal coaching, real community, and practical tools
What is "Mastery" all about?
Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals
Health Leader Mastery is the mentoring program created by the industry experts with decades of experience in bodywork, training and business.
You get personal guidance, accountability and step-by-step handholding, for how to create the business you want – big or small.
So you can have a practice you love...
your way!
Our Magic Formula for Success
1. Simplify...
to create time and energy
2. Amplify...
outcomes and profits
3. Solidify...
for a strong future
Solo: Bec went from 5 to 19 clients per week
Team: Simple change leads to a team of staff across 2 locations
Solo: Catherine doubled her income in 6 months
Solo: Found success by being with like‑minded people
Course: The confidence to make a specialist online course
Solo: Clarity of goals lead to sustainable success
Will "Mastery" be a good fit for me?
Mastery is right for you if:
✅ You have a big vision and want support and guidance as you grow...
✅ You would find value in being part of a connected group of like-minded and like-hearted "massage buddies"...
✅ You are ready to fall in love with the journey and celebrate success...
✅ You want to follow the map from someone who's already been there...
✅ You know that if you KNEW the right steps that lead to your dream business, you would do them!
This is ONLY for people who are willing to play the game... there are no spectators in our group...
only Champions!
These Modalities are welcome:
Massage
Myotherapy
Osteopathy
Spa professional
Bowen
Kinesiology
Nutrition
Fitness and PT
Relaxation
Beauty & Esthetics
Other bodywork
Any health or wellness practice!
However, it is less about the style of practice that you have... and more about your vision and heart.
If you have a vision for growth AND a heart for the people you serve, then you will fit in just fine!
What outcomes will I get?
Our goal is for you to create a Practice You Love which gives you:
💎 Abundance – as wealth is created simply and naturally
🌟 Impact – rippling outwards so you can help more people
💃 Freedom – so you have more time and energy for what and who you love
And – we want you to do all this in the...
simplest way possible!
Some results members experience along the way:
SOLO
• Become consistently "fully booked"
• Double their quarterly revenue
• Feel confident in business
• Have more time off by simplifying their business
• Feel more supported with a community around them
• Set a strong foundation for the next steps of growth
TEAM
• Hire a team
• Or manage a team they already have
• Create a more aligned team culture
• Have more confidence in their own leadership
• Know how to handle challenging situations
• Create profit from their team from day 1
LIVE WORKSHOPS or CLASSES
• Run their first workshop or class at full capacity
• Create a training that is effective and fun
• Improve their speaking skills
• Know how to make events profitable and popular
• Provide amazing experiences for attendees
ONLINE COURSES
• Design and build their online course
• Discover how to market and sell it successfully
• Use small online programs as an additional income and value-add
• Or create a high-value transformational program as a new pillar in their business
Of course, like with any training or toolkit, we can't guarantee what results you'll get because we don't know what you're planning to do with it yet, and we have no control over whether or not you'll do the work.
But we have everything in place to make it as easy and simple as possible, and we support you the whole way (with maybe an occasional kick in the bum to get moving if needed!)
Increased confidence has brought consistent clients and huge gains
Now has a supportive and profitable team – and loves it
Runs a niche online program helping people around the globe
Finally feels supported: “To get it all in one place is amazing”
How does it work?
A unique business coaching program, designed and delivered by
world-class mentors
SOLID: Elicia, James and Christine have decades of experience in their own bodywork businesses PLUS over 25 years combined mentoring other massage and health professionals.
SPECIFIC: "Mastery" is the ONLY business mentoring program that is created by experienced and fully qualified trainers, who have worked in the bodywork industry for decades and taught massage and business skills for higher education and privately, to thousands of practitioners worldwide.
FUN: Not only do you receive the skills and tactics needed to improve your business results and confidence but you get to experience connection with a fun and supportive community of like-minded and like-hearted members.
Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals
Experience a supportive growth environment with personal mentoring
How Mastery members are able to achieve these results:
CLARITY
1. CLARITY
Direct, personal access to our lead coaches (Elicia, James and Christine) and support team
A personal "kick-off" session where we go deep to clarify your big vision and monthly steps
Scheduled monthly "Calibration" calls to check your progress and adjust your plan
Weekly live group coaching calls so you stay motivated and clear
Personal feedback and answers to any questions you have
COMMUNITY
2. COMMUNITY
Connection with like-minded and like-hearted bodyworkers builds momentum and inspiration - and is FUN!
A private message group for your weekly steps, feedback and connection
Live calls allow you to connect with the whole group as well as Elicia, James and Christine
4 Live Intensives each year provide deep connection and inspired learning – available in person and online
3. CONTENT
CONTENT
Choose from pathways for Solo Therapists, Teams, Workshops, and Online Courses
Practical and clear videos guide you through each module so you can easily follow along
Tools, templates and pre-made content so you can get started immediately
Specific walkthroughs to show you exactly how to do everything you need in order to achieve your chosen goals
Personal help so it's customised to exactly what you need
Live Intensives & Retreats...
are incredibly popular and inspiring
Watch as we go behind the scenes at one of our private intensives!
4 times a year we gather for deep connection and inspired learning – in person and online
Confidently achieving the Next Level with the right guidance
Hired 4 staff and moved to a professional clinic space
Achieving her goals like never before
Is this right for me right now?
If you ever feel like:
You're stuck spinning your wheels... and you want more out of your career
You've had an exciting vision for the future but now you're not sure how to get there...
You're looking nervously at your next steps and thinking... "I'm not sure how to make that happen!"
You've been struggling through it by yourself and now it's time for some support...
And right NOW you can tell:
You are ready for help and support
You want to have your steps laid out so you can start taking action immediately
You are ready to commit to your vision and to do the work required to get there
You have a yearning for "something more" and you want to meet your deepest values
Found her true calling by being with the right tribe
Gained the confidence to set up a brighter future
Became “Fully Booked” and moved into a new 3-room clinic
Created long-term success by being with like-minded mentors
Turnover up by 60% despite pandemic shutdown
Doubled weekly revenue and found support for life
About Your Coaches
Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals
You'd be hard-pressed to find mentors with more experience in bodywork AND business, who have created a program as specific as this.
Elicia, James and Christine are business coaches and mentors to hundreds of massage and bodywork professionals worldwide.
With decades of experience in the industry they each bring a unique strength to support your journey.
Together, they have a passion to change lives and impact the health of the world by empowering success for bodywork professionals.
Elicia Crook
Massage Therapist, Clinic Owner and Business Coach
Co-author of "Fully Booked Without Burnout"
Strengths: mindset, leadership and inspiration
James Crook
Marketer Agency Founder and Business Coach
Co-author of "Fully Booked Without Burnout"
Strengths: marketing and simplifying business
Christine Knox
Massage Therapist, Trainer and Modalities Specialist
Author of "Your Practice!"
Strengths: training and therapist longevity
Hear from the support team...
Becca Grant
Program Coach (USA)
Becca supports our North America members and understands the journey from personal experience
May Palacpac
Program Support
With over 700 graduates worldwide (and counting!) creating sustainable success...
you'll be in good company!
BONUS: "The Tools are Included!"
BONUS 1:
Full access to Your Practice PRO
This revolutionary business toolkit makes your marketing and practice management easier.
It has a booking calendar, marketing templates, website hosting, membership management, automated systems, an AI Receptionist, and more. Potentially saving $100s every month!
So you can save time, save money, grow your practice, and retain happy clients.
It's all included – ready to go so you are up and running FAST!
BONUS 2:
Over 1200 Social Media images
A library of content, ready for you to use – includes social media images, posts, written articles and more.
You can have your website online for free. And connect all your social media channels so you can send and receive messages from just one place.
We even have a full scheduler for you to make posting consistent and easy, and an A.I. writer to making getting your content out fast and professional!
Amazing! How do I start?
There's no doubt that Health Leader Mastery is an incredible program that will grow your business and your self.
It gets the BIGGEST results of any of the programs I run, and it is the most CONNECTED.
And it needs the biggest investment as well. (Completely worth it.)
We limit the numbers because this is such a hands-on membership...
So the only way in is to apply, and we'll connect personally to put eyeballs on your business and see if or how we can help you, and go through the details together.
Experience more freedom, confidence and profit as you grow your practice and live your passion.
Direct personal access to us 👋 for support and mentoring as you grow
Customised pathway to your goals
Supportive and fun community
Inner Circle Masterclasses
Live online zoom calls every week
Live in-the-room intensives (streamed online as well)
Training portal (that's easy to follow)
1-1 calls to get kicked off faster!
Support, accountability and guidance...
Basically we've created an environment where bodyworkers THRIVE and we'd love you to be part of it!
Get more income, freedom & results as you turn your passion into a Practice You Love.
Apply now and we will connect to put eyes on your business, answer your questions, and see if or how we can help you reach your goals.
Game-changing mentoring.
Inspiring and supportive community.
Accelerated growth.
Turn your Passion into a Practice You Love!
