
Elicia Crook, 6 Figure Massage Therapist, Clinic Owner,
Mentor and Business Coach for Massage & Bodywork

I loved my work as a fully booked massage therapist… but if I didn’t treat clients, I didn’t get paid. I got so busy I was exhausted, missed family time, and couldn’t see a way forward.
What I needed was a new way to grow. And I quickly realised that the Next Level would require different skills if I wanted to succeed.
Truth: What got me to "Fully Booked" couldn't get me to "Mastery".
So I learned how to hire (the right way) and built a dream clinic with 9 staff that saw 100+ clients a week. I loved it!
Then I ran workshops and created an online course that added another $100k in income… while cutting my clinic hours in half.
And that’s why I created Health Leader Mastery.
To help massage and bodywork professionals like you break free from the “treatments trap” and get back more income, time and freedom – and have a mentor walk beside you every step of the way.
Here's a crazy question:
If you're looking to take the Next Steps on your journey to Mastery, chances are you'll want to try one or more of these:
✅ Amplify your Solo Practice
✅ Lead a Superstar Team
✅ Run live Workshops
✅ OR make a successful Online Course
And it's true, ANY of these pathways can give you more freedom with your time, improve your lifestyle, and add 6 figures to your business.
But if they're done wrong or there's a weak foundation... it can turn into a sloppy mess, FAST.
So to make sure your progress is CONSISTENT and STRONG we sit down with you, map out your unique plan, then mentor you through the whole thing.

FIRST STEP:

OPTION 1:

OPTION 2:

OPTION 3:

We’ve done it ourselves – We’ve built successful clinics, teams, and online programs in massage & bodywork
It’s tailored to you – Your growth path is based on your vision, not a one‑size‑fits‑all plan
We’re with you every step – Personal coaching, real community, and practical tools


Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals
Health Leader Mastery is the mentoring program created by the industry experts with decades of experience in bodywork, training and business.
You get personal guidance, accountability and step-by-step handholding, for how to create the business you want – big or small.
So you can have a practice you love...
your way!
1. Simplify...
to create time and energy
2. Amplify...
outcomes and profits
3. Solidify...
for a strong future


✅ You have a big vision and want support and guidance as you grow...
only Champions!



Massage
Myotherapy
Osteopathy
Spa professional
Bowen
Kinesiology
Nutrition
Fitness and PT
Relaxation
Beauty & Esthetics
Other bodywork
Any health or wellness practice!
However, it is less about the style of practice that you have... and more about your vision and heart.

And – we want you to do all this in the...
simplest way possible!
Business Growth and Scaling
Increased Client Base – A fuller schedule and increased revenue
Team Growth – For those who want a team, being confident and profitable
Efficient Operations – Streamlined processes and systems, less admin, more focus on client care.
Financial Increase
Higher Income – Specialisation, premium services and packages, higher rates, and more bookings – leading to increased income
Diversification – New services, equipment, team members, workshops, or online consultations – can create additional income sources
Personal Fulfilment
Confidence Boost – New skills, business success, overcoming challenges, inspirational environment
Work-Life Balance – Efficiency, financial stability, time freedom – reduce stress and increase life satisfaction.
Confident Team Leadership
(For those that want to build a team...)
Hiring the right fit – Clarity, the hiring process, compliance
Leadership skills – Confidence, responsibilities, creating the right environment, internal work, team culture
Long-term Career Stability
Sustainable Business – Scalable, sustainable, profitable & easier to run
Adaptability – Access to new business strategies and technology, to adapt to changes and trends
Of course, like with any training or toolkit, we can't guarantee what results you'll get because we don't know what you're planning to do with it yet, and we have no control over whether or not you'll do the work.
And – we have everything in place to make it as simple as possible, and we support you the whole way (with maybe an occasional kick in the bum to get moving if needed!)


SOLID: Elicia, James and Christine have decades of experience in their own bodywork businesses PLUS over 25 years combined mentoring other massage and health professionals.
SPECIFIC: "Mastery" is the ONLY business mentoring program that is created by experienced and fully qualified trainers, who have worked in the bodywork industry for decades and taught massage and business skills for higher education and privately, to thousands of practitioners worldwide.
FUN: Not only do you receive the skills and tactics needed to improve your business results and confidence but you get to experience connection with a fun and supportive community of like-minded and like-hearted members.

Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals

Direct, personal access to our lead coaches (Elicia, James and Christine) and support team
A personal "kick-off" session where we go deep to clarify your big vision and monthly steps
Scheduled monthly "Calibration" calls to check your progress and adjust your plan
Weekly live group coaching calls so you stay motivated and clear
Personal feedback and answers to any questions you have
Connection with like-minded and like-hearted bodyworkers builds momentum and inspiration - and is FUN!
Supportive private message group for your weekly steps, feedback and connection
Live calls allow you to connect with the whole group as well as Elicia, James and Christine
4 Live Intensives each year provide deep connection and inspired learning – available in person and online


Choose from pathways for Solo Therapists, Teams, Workshops, and Online Courses
Personal help and mentoring so it's customised to exactly what you need
Practical and clear videos guide you through so you can easily follow along
Tools, templates and pre-made content so you can get started immediately
Specific walkthroughs to show you exactly how to do everything you need in order to achieve your chosen goals
are incredibly popular and inspiring
You're stuck spinning your wheels... and you want more out of your career
You've had an exciting vision for the future but now you're not sure how to get there...
You're looking nervously at your next steps and thinking... "I'm not sure how to make that happen!"
You've been struggling through it by yourself and now it's time for some support...
You are ready for help and support
You want to have your steps laid out so you can start taking action immediately
You are ready to commit to your vision and to do the work required to get there
You have a yearning for "something more" and you want to meet your deepest values




Christine Knox, James Crook, Elicia Crook
Business Coaches for Massage and Bodywork Professionals
You'd be hard-pressed to find mentors with more experience in bodywork AND business, who have created a program as specific as this.
Elicia, James and Christine are business coaches and mentors to hundreds of massage and bodywork professionals worldwide.
With decades of experience in the industry they each bring a unique strength to support your journey.
Together, they have a passion to change lives and impact the health of the world by empowering success for bodywork professionals.

Massage Therapist, Clinic Owner and Business Coach
Co-author of "Fully Booked Without Burnout"
Strengths: mindset, leadership and inspiration

Marketer Agency Founder and Business Coach
Co-author of "Fully Booked Without Burnout"
Strengths: marketing and simplifying business

Massage Therapist, Trainer and Modalities Specialist
Author of "Your Practice!"
Strengths: training and therapist longevity

Program Coach (USA)

Program Support









To an extent this is up to you – because people work at different rates and have varying goals. We design your project plan with you, to ensure you can get the most progress possible with the time you are able to commit to your business growth! Most members get results in 3-4 hrs per week including learning and implementation time.
We have opportunities to connect at least twice a week on live Zoom calls, and we are available in the community group or for live chat any time. Our tech support team is available 24/7 for help with using the included marketing and clinic management tools.
So you can connect as often as you need to, and we encourage asking questions in order to stay clear and active towards your goals.
We include personal one-to-one mentoring and guidance as one important aspect of your membership. However we provide so much more than that! We have created a complete environment that is designed to keep you clear, inspired and active – by including personal connection points, a supportive group, a complete training portal created by qualified and experienced trainers, live events and online events, mindset support, and proven frameworks and templates that make it easy to implement what you learn. Basically everything you need to be supported and empowered as you grow!
The earlier you start, the earlier you'll see the benefits!
Yes! We run all the trainings ourselves, answer all the questions in the community group, run member-only zooms multiple times a week, connect personally as needed for direct help, and we have a private chat message with every member. We've got your back 😊
We have members from Australia, New Zealand, USA, Canada, UK and more. We are based in Australia, and have a USA-based coach and customised training for North American members as well.
The majority of HL Mastery happens online, and even our live in-person events are streamed online for those that can't make it in person. So it's flexibly available from anywhere in the world.
HL Mastery gets the BIGGEST results of any of the programs we run, and it is the most connected. And it's not "cheap", but it is amazing value and completely worth it.
Practically, we charge in various currencies and have several payment plans available for people who are a good fit. When you apply, the details are sent to your email, and then one of us will connect with you personally to put eyeballs on your business and see if or how we can help you achieve your goals in your specific situation.
Great! We want to make sure you have all the info you need to be comfortable stepping into this program. If you have more questions, the easiest way is to book a call to talk to us or leave a message using the chat widget on this page.
There's no doubt that Health Leader Mastery is an incredible program that will grow your business and your self.
It gets the BIGGEST results of any of the programs I run, and it is the most CONNECTED.
And it needs the biggest investment as well. (Completely worth it.)
We limit the numbers because this is such a hands‑on membership...
So the only way in is to apply, and we'll connect personally to put eyeballs on your business and see if or how we can help you, and go through the details together.


Experience more freedom, confidence and profit as you grow your practice and live your passion.
Direct personal access to us 👋 for support and mentoring as you grow
Customised pathway to your goals
Supportive and fun community
Inner Circle Masterclasses
Live online zoom calls every week
Live in-the-room intensives (streamed online as well)
Training portal (that's easy to follow)
1-1 calls to get kicked off faster!
Support, accountability and guidance...
Basically we've created an environment where bodyworkers THRIVE and we'd love you to be part of it!

Accelerated growth.
Turn your Passion into a Practice You Love!
