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ChatGPT AI: A Game-Changer for Massage Marketing

June 02, 20236 min read

As a massage therapist, it's really common to excel at your craft but STRUGGLE when it comes to marketing.

And often therapists share with me that the most difficult part of marketing for them is coming up with ideas and writing the actual words that go into the material... crafting engaging social media posts, writing emails, or even replying to messages and reminders can be a daunting task.

But this is where a new, FREE tool called ChatGPT changes the game – by making it incredibly easy and quick for massage therapists to WRITE pretty much anything.

What is ChatGPT?

ChatGPT is an Artificial Intelligence (AI) tool that has taken the business world by storm since its release in late 2022. It is essentially a chat box you can type into and it answers in a way that sounds incredibly human – in fact, it often speaks better than real humans I chat with!

Don't worry - it's not really "intelligent"... but it can write and chat with you as though it is, and it can answer almost any question because knows pretty much everything (it's basically consumed the entire internet of knowledge).

But the beauty of it is really in how it writes the responses. You can ask it to create content for you, and if you give it instructions about what you want it can create brilliant social media posts, blog articles, email or more. You can then copy and paste them, adjust if needed, send it off, then make a cup of tea and a batch of scones with the time you just saved.

The benefits of ChatGPT for Massage Therapists

Besides being a bit of fun to play around with... ChatGPT has real benefits for massage therapists and solves many of the most frustrating blockers that we see in marketing.

  1. It saves time: ChatGPT streamlines the writing process for ANY written content you need by writing the text based on your question. This makes it SUPER quick and easy to create high-quality content, allowing you to focus more on your clients and core business activities.

  2. Your content actually gets done: Let's face it... many business owners just don't create the amount of marketing content they would like to because it takes so much time! So when it becomes so much quicker with ChatGPT it means you can actually do the work you've planned to!

  3. Easier creative planning: Sometimes, words don't flow, and you find yourself staring at a blank screen – especially if you don't have a plan or frame work to follow. Now, you can use ChatGPT to provide ideas and topics for your content as well the words. This makes the brainstorming and planning process easier as well.

  4. Improved Communication: Need to answer a difficult email, or send someone a message about too many missed appointments? ChatGPT can help write those communications too.

Sounds great! How do I use it?

You can go to ChatGPT right here – it's free but you need to sign up:

And I have a 80-minute Workshop called "Easy Content with ChatGPT" which goes through how to use ChatGPT for marketing, specifically for massage therapists. It has examples of how to get great content for social media, email, blog posts and client communications. I highly recommend taking a look! Click here:

To sum up - ChatGPT is single the biggest game-changer I have seen in marketing since the smart phone was invented – no exaggeration. It makes creating written content so incredibly easy and fast, which impacts every marketing channel you can use.

So if you haven't used it yet to help you write better words, give it a go!

PS - I used ChatGPT in writing this article to help me get some ideas - but I decided the voice it used wasn't "me" enough.

Here is the original article that ChatGPT produced when I asked it about this topic:

Title: Unlocking the Power of ChatGPT for Massage Therapists: A Game-Changer in Content Creation


As a massage therapist, you excel at the art of healing touch, but when it comes to written content, the struggle is real. Crafting engaging social media posts, writing emails, or even replying to messages and reminders can be a daunting task. That's where ChatGPT comes to the rescue. This free tool is a game-changer, making it incredibly easy and quick for massage therapists to create compelling written content. In this article, we'll explore the benefits of using ChatGPT for marketing and delve into a couple of limitations that come with its usage.

Benefits of Using ChatGPT:

  1. Time-saving and Efficiency: Writing content from scratch can be time-consuming, especially when you're juggling multiple responsibilities. ChatGPT streamlines the process by generating text based on your input. It significantly reduces the time and effort required to create high-quality content, allowing you to focus more on your clients and core business activities.

  2. Enhanced Creativity: Sometimes, the words just won't flow, and you find yourself staring at a blank screen. ChatGPT serves as a reliable writing companion, stimulating your creativity and providing inspiration. With its vast database of information, it can generate ideas and suggestions to kickstart your content creation process.

  3. Consistent Brand Voice: Maintaining a consistent brand voice is crucial for effective marketing. ChatGPT can learn and adapt to your preferred writing style, ensuring that all your content is aligned with your brand identity. Whether it's a social media post or an email newsletter, ChatGPT assists in maintaining a cohesive and professional image.

  4. Improved Communication: Promptly responding to messages, emails, and client inquiries is vital for building strong relationships with your audience. ChatGPT's quick and accurate responses enable you to provide timely communication, keeping your clients engaged and satisfied. This efficient interaction fosters trust and loyalty among your clientele.

Limitations of Using ChatGPT:

  1. Lack of Contextual Understanding: While ChatGPT is remarkable in generating text, it may sometimes struggle with understanding the context of specific requests. It may produce responses that, although grammatically correct, lack the desired depth or relevance. Therefore, it's important to review and fine-tune the generated content to ensure accuracy and appropriateness.

  2. Ethical Considerations: ChatGPT relies on the vast amount of text data it has been trained on, which includes content from various sources. As a result, there is a possibility of the tool generating biased or inappropriate content. It's crucial to be mindful of these limitations and exercise responsible usage to maintain ethical and inclusive content creation.

Unlocking the Ease of Use of ChatGPT:

Imagine effortlessly creating engaging content for your massage therapy business. With ChatGPT, the possibilities are endless. Craft compelling social media posts, write captivating emails, and respond to inquiries with ease. Whether you need help brainstorming ideas or seeking inspiration, ChatGPT is your virtual writing companion.

Back to me...

That article is pretty cool, right?

And if I wanted to follow up with more prompts I could ask ChatGPT to refine it and make it even more like what I am after.

If you want to see specific examples and the prompts I use to create content for massage therapists doing social media, blog posts, emails and more - then click here to take a look at the "Easy Content with ChatGPT" workshop.

Elicia Crook

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PS Whenever you're ready... here are 4 ways we can help you have a practice you love:

1. Access the amazing stuff we give away for Free

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Take a look at our books that will help you succeed in this industry: "Fully Booked Without Burnout" and "Your Practice! Your Ticket to Joy, Happiness & Profitability" – Get the books here

3. Elevate your results with a specialist skill

Discover one of these new techniques to improve your results while saving your hands and creating an experience clients will love – Remedial Hot Stones or Gentle Scar Therapy

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