Business Coaching & Specialist Modality Training
for Massage and Manual Therapists

Mentors and Coaches at The Health Leader Co.

Christine Knox – James Crook – Elicia Crook

The Health Leader Co. logo

Many practitioners think that growing a massage or health business is hard on your...

Time, Energy ... and Hands

because most Colleges teach you the basics but NOT the business or specialisation skills you truly need to have success and sustainable longevity in this industry.

So if you are unsure of how to grow – without overcomplicating your life – then you are not alone.

And we can help.

1. Simplify...

to create time and energy

2. Specialise...

for longevity and growth

3. Maximise...

outcomes and lifestyle

Mentored Programs to help in a Big Way

Elevate your hands-on skills and your practice ... to get incredible results!

Business Coaching for Massage

Business Coaching

Industry-specific guidance so you can grow your business with confidence

8 week program to grow your client numbers and consistency

Mentored pathway to simplify and professionalise your growth to "the next level" with marketing, systems, hiring, workshops, online courses

Online massage CPE and CEU courses

Modality Training

Specialised modalities so you can get better client results with less effort

A leading technique to treat new and old scars that gets amazing results and is gentle on your clients (and you)

A unique modality using Hot Stones and Cold Stones in remedial and therapeutic treatments for better client outcomes... that feel amazing!

Course Creation for Massage Therapists

For Course Creators

Be successful with your own course or workshop and help people in a new way

An 8 week program to create your own successful online course and begin creating "touch free" income

Guidance, tools and support as you create your own successful workshop, class or online course

Check out our MiniCourses and Resources

HL Logo - Health Leader Hub

Health Leader Hub

Social Media content done for you every month

HL Logo - Instagram For Success

Instagram Success

An intro to Instagram for Massage Therapists

YPP  logo - Social Media Ads for Fast Bookings

Ads for Fast Bookings

The fast track to get new bookings from social media

YPP logo - Your Practice PRO

Your Practice PRO

All-in-one marketing toolkit for massage and health

Live Workshops are BACK!

Experience massage workshops and business events to elevate your hands-on skills and your practice

See our upcoming workshops schedule and book now!

Live Massage Workshops

With over 800 Graduates across 7 countries worldwide (and counting!) transforming their results and saving their hands...

you'll be in good company!

Bec went from 5 to 19 clients per week

Simple change leads to a team of staff across 2 locations

Catherine doubled her income in 6 months

Found success by being with like‑minded people

The confidence to make a specialist online course

Clarity of goals lead to sustainable success

"The physios are asking me to show them what I do, because they don't get the same results"

Gets easy referrals for scar therapy and treats a lot of people without fatigue or overload

Rachel gives her clients back their movement and activities after hand surgery

About Us

The team at The Health Leader Co.
The Health Leader Co. logo

Elicia, James and Christine are business coaches, trainers, authors and mentors to hundreds of massage and health professionals.

With a combined 26 years of experience in the industry, they each bring a unique strength to support the journey of massage and health professionals.

Together, they have a passion to change lives and impact the health of the world by empowering bodywork professionals to serve with ease.

Elicia Crook coach profile

Elicia Crook

Massage Therapist, Clinic Owner and Business Coach.

Co-author of "Fully Booked Without Burnout".

Loves mindset, leadership and inspiration.

James Crook coach profile

James Crook

Marketer Agency Founder and Business Coach.

Co-author of "Fully Booked Without Burnout".

Loves marketing and simplifying business.

Christine Knox coach profile

Christine Knox

Massage Therapist, Clinic Owner and Specialist Modalities Trainer. Author of "Your Practice!"

Loves therapist specialisation and longevity.

Proud to work with...

WE are a NCBTMB Approved Provider


Take the GROWTH KILLER QUIZ to find out!

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We believe every massage and wellness professional deserves a long and abundant career in this industry.

One that supports your lifestyle, gives you an abundant income, and provides a way to serve your clients with ease.

So that you can have a deeply rewarding practice...

your way!

The Health Leader Co.

Game-changing training.
Industry-Specific guidance.

Inspiring and supportive community.