Business Coaching & Specialist Modality Training
for Massage and Manual Therapists

Elevate your hands-on skills and your practice ... to get incredible results!

Mentors and Coaches at The Health Leader Co.

Christine Knox – James Crook – Elicia Crook

The Health Leader Co. logo

Many practitioners think that growing a massage or health business is hard on your...

Time, Energy ... and Hands

because most Colleges teach you the basics but NOT the business or specialisation skills you truly need to have success and sustainable longevity in this industry.

So if you are unsure of how to grow – without overcomplicating your life – then you are not alone.

And we can help.


to create time and energy


for longevity and growth


outcomes and lifestyle

How We Help Massage and Manual Therapists

Business Coaching

Industry-specific guidance so you can grow your business with confidence

Business Coaching for Massage

8 week program to grow your client numbers and consistency

Mentored pathway to simplify and professionalise your growth to "the next level" with marketing, systems, hiring, workshops, online courses

Modality Training

Specialised modalities so you can get better client results with less effort

Online massage CPE and CEU courses

A leading technique to treat new and old scars that gets amazing results and is gentle on your clients (and you)

A unique modality using Hot Stones and Cold Stones in remedial and therapeutic treatments for better client outcomes... that feel amazing!

For Course Creators

Be successful with your own course or workshop and help people in a new way

Course Creation for Massage Therapists

An 8 week program to create your own successful online course and begin creating "touch free" income

Guidance, tools and support as you create your own successful workshop, class or online course

Check out our MiniCourses and Resources

HL Logo - Health Leader Hub

Health Leader Hub

Social Media content done for you every month

HL Logo - Instagram For Success

Instagram Success

An intro to Instagram for Massage Therapists

YPP  logo - Social Media Ads for Fast Bookings

Ads for Fast Bookings

The fast track to get new bookings from social media

YPP logo - Your Practice PRO

Your Practice PRO

All-in-one marketing toolkit for massage and health


Experience massage workshops and business events to elevate your hands-on skills and your practice

See our upcoming workshops schedule and book now!

Live Massage Workshops

With over 700 Program Graduates across 7 countries worldwide (and counting!) transforming their results and saving their hands...

you'll be in good company!

Bec went from 5 to 19 clients per week

Simple change leads to a team of staff across 2 locations

Catherine doubled her income in 6 months

Found success by being with like‑minded people

The confidence to make a specialist online course

Clarity of goals lead to sustainable success

About Us

The team at The Health Leader Co.

Elicia, James and Christine are business coaches, trainers, authors and mentors to hundreds of massage and health professionals.

With a combined 26 years of experience in the industry, they each bring a unique strength to support the journey of massage and health professionals.

Together, they have a passion to change lives and impact the health of the world by empowering bodywork professionals to serve with ease.

Elicia Crook coach profile

Elicia Crook

Massage Therapist, Clinic Owner and Business Coach.

Co-author of "Fully Booked Without Burnout".

Loves mindset, leadership and inspiration.

James Crook coach profile

James Crook

Marketer Agency Founder and Business Coach.

Co-author of "Fully Booked Without Burnout".

Loves marketing and simplifying business.

Christine Knox coach profile

Christine Knox

Massage Therapist, Clinic Owner and Specialist Modalities Trainer. Author of "Your Practice!"

Loves therapist specialisation and longevity.


Take the GROWTH KILLER QUIZ to find out!

Solo Therapist - Quiz button
Massage Employer - quiz button

We believe every massage and wellness professional deserves a long and abundant career in this industry.

One that supports your lifestyle, gives you an abundant income, and provides a way to serve your clients with ease.

So that you can have a deeply rewarding practice...

your way!

The Health Leader Co.

Game-changing training.
Industry-Specific guidance.

Inspiring and supportive community.